Brand Story. Brand Identity. Brand Growth. Marketing Direction. Experiential Definition.
As Creative Director: I was tasked pre-launch to develop the brand aesthetic and personality. Focusing on a premium, aspirational direction I developed the brand guide, story, product design, packaging, website, and all other visual representation. As Senior Vice President of Marketing: I extended the brand across CBD, THC, Beverage, Hemp, Nicotine, and Apparel. Expanding my role as Senior VP of Marketing I maintain the core values of the brand held a tight reign on all communications and publications to stay true to the values we developed. Continued global expansion, launching the brand in multiple countries, notably the UK launch included a marketing takeover with outdoor advertising, mass transit and website, along with a star-studded brand launch, taking over the ultra chic Mandrake hotel and creating an immersive Ignite experience.
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Product Design. Package Design.
Collaboration project. Package, product design.
UK Launch Campaign
