Mark Jacobs
CCO. CMO. BRAND BUILDER. STORYTELLER. CREATIVE DIRECTOR. ARTIST. MARKETING VISIONARY.
Over 25 years of brand development, marketing, design, and event production experience across multiple platforms including CPG, Functional Beverages, Energy, Alcohol, Apparel, CBD/Cannabis, Beauty, BioTech, Natural Products, and Fine Art.
An artist first, Mark draws inspiration from his global upbringing. He has lived on five continents, until finally landing on the beaches of Santa Monica. From his early start as a fine artist he expanded his artistic range to creative direction, design, branding, layout, business management and investor relations.
His early years in Los Angeles included running the door at the top clubs, serving as ACD at a boutique Los Angeles ad agency and starting a clothing company from scratch, growing from 2 people to 250+ stores nationally and internationally leading to its IPO – all within five years. As an officer in a public company, Running all creative: designing collections / managing design team / creating collateral materials and websites / implementing and growing a nationwide street team / managing PR
More recently helming two internationally distributed premium apparel lines and an exclusive hair extension line serving as President and Creative Director. Mark also does multiple art showings each year, donating a portion of proceeds to select charities.
Launching Ignite International, as Creative Director - establishing the brand story, look and feel, packaging as well as the brand launch event and subsequent major brand celebrations with A-List talent and capturing 50 Million+ impressions in less than 24 hours - and over 3 Billion impressions that year. Spearheading the UK launch of the brand, working with local agencies on ad launch and brand launch event in London. Took on the role of Senior VP of Marketing and lead global efforts for the companies portfolio of product including, energy drinks, alcohol, hard seltzer, CBD, cannabis, apparel and more. After that joining a better-for-you functional beverage company – DEFY - as CMO and Creative Director. The brand was in need of direction and the product needed a facelift as well. I joined and re-envisioned the look and feel, defined the brand story and strategy, and build out the influencer/partner plan. Year one we grew from 1000 doors to 15,000 doors.
I’ve worked with many celebrities, athletes, influencers to build brand affinity. Developing relationships and acting as the direct contact for that partner. I have developed relationships with brand partners, most recently with Spartan Race and US Pickleball Association. I thrive in a fast-paced environment with multiple projects being managed at one time across various groups. I love working and nurturing a team to bring out their best, and I am always ready to roll up my sleeves and join in the work (try and stop me). I am accustomed to managing teams both large and small with communication being at the forefront, and always owning the process – the buck stops with me..
Career Highlights
• Partnering with actor Don Cheadle, created a nationally recognized charitable fundraiser for victims of Hurricane Katrina.
• Launched a music sponsorship program for emerging artist in rock, rap, etc. as well as fostering partnerships with biggest labels in the world.
• Produced events, fashion shows, photoshoots in Los Angeles, New York, London, Las Vegas, Miami, Dallas, Chicago and many points in between. The pinnacle being a fashion show on the top floor of the newly completed One World Trade Center building with benefits going to charity.
• Ongoing participation in Art With A Cause art show, benefitting Freedom United Foundation
• Partnering with actor Don Cheadle, created a nationally recognized charitable fundraiser for victims of Hurricane Katrina.
• Launched a music sponsorship program for emerging artist in rock, rap, etc. as well as fostering partnerships with biggest labels in the world.
• Produced events, fashion shows, photoshoots in Los Angeles, New York, London, Las Vegas, Miami, Dallas, Chicago and many points in between. The pinnacle being a fashion show on the top floor of the newly completed One World Trade Center building with benefits going to charity.
• Ongoing participation in Art With A Cause art show, benefitting Freedom United Foundation
• Successful international brand launch in the UK with transit takeover, launch event and campaign